What they say
“ We needed to get our billing and quote to cash process under control fast. Other platforms we evaluated either required 10-12 weeks of heavy HubSpot configuration or couldn't handle the flexibility we needed around price ramping for our pilot-to-paid transitions. ”
“ Stripe Billing’s numerous limitations - most notably on the sales-serve side - were causing us issues across several key areas, and these issues were only set to increase as we continued to scale the company. We were understandably very cautious about replacing such a business-critical tool and as such we did a lot of testing in advance of agreeing to migrate Stripe data over to Sequence. The migration to Sequence has significantly increased the confidence levels across a range of key datapoints and we now have the revenue and billing infrastructure in place to scale towards a 9 figure ARR in the coming years. ”
“ "PandaDocs isn't a native invoicing system so we tried using Stripe Billing, but the two systems were disconnected. As our billing complexity increased, the total cost and operational overhead of our setup increased as well. ”Every time the sales team changed pricing, I had to spend 2-4 hours rebuilding the logic in our custom HubSpot calculator. Our finance team was delayed by two or three days just to send an invoice as we scaled." ”
“ It’s incredibly hard to find a platform that can drive success for multiple teams at once. Sequence has transformed the quoting, billing and revenue workflows for our sales, RevOps and finance teams. Sequence enables us to easily configure new pricing proposals that have driven higher deal win rates, and our finance team loves that we can automate the revenue collection and recognition process from the moment new deals are signed. We were skeptical that a modern platform could take on so much heavy lifting, but Sequence has been remarkable. We’re now able to double our customer base without any additional ops headcount. ”
“ Sequence does exactly what Stripe couldn’t. It handles our dynamic platform fees, custom discounts, and usage billing out of the box. We’ve eliminated manual invoicing and reduced the risk of undercharging, which has had a direct impact on our ability to capture revenue accurately as we scale. ”
“ We finally arrived at Sequence where we found a platform reliable and malleable enough to handle all of our B2B billing workflows, while providing a quoting experience that reps and customers love. ”
“ Building a billing engine in house is undifferentiated heavy lifting and should be avoided at all costs. A long time ago we had to build one. It never worked well, cost us millions of dollars, was a thorn in our side for years, and really degraded our ability to evolve our pricing + packaging. I very much regret not moving off it sooner. ”
“ We went live and Sequence immediately captured $729,000 of overages that would have taken months of manual work to calculate and bill. That alone more than paid for the platform. Now our usage syncs daily, overages are on every invoice, and the entire quote-to-cash and billing process runs itself across both entities between HubSpot and Xero. ”
“ As we grew past 100 B2B customers, it was clear we'd outgrown our seed-stage billing setup. Invoicing was manual, payment tracking was spread across multiple systems, and reconciliation took more time than it should. We needed a revenue system that could keep up with how fast the business was moving. We went through an evaluation and decided Sequence was the best option. ”
“ Using Sequence over the past year has revolutionized our ability to scale revenue collection. We haven’t needed to make any finance hires, have reduced revenue leakage meaningfully, and I’m spending less time than ever on monthly billing runs despite the fact that we’ve doubled our customer base since implementation. ”
“ I’ve been pushing to move away from Stripe Billing for a long time. We evaluated other billing and contract-to-cash platforms, but none of them offered the billing flexibility required for our complex contract terms or the polished quoting experience for our growing sales team. ”
“ Sequence has cut out the manual work around billing and kept us accurate across our consumption and outcome-based contracts. Automatically tracking usage and billing on the outcome has been immensely useful. As we grow, staying on top of collections matters, and Sequence has let our finance team stay lean and focus on more strategic work. ”
“ Due to the complexity of our billing requirements, we faced several challenges with our previous billing engine. Sequence proved to be an ideal solution—offering the flexibility we were missing and a far more intuitive, user-friendly experience. The migration from Chargebee to Sequence was seamless, and the support we've received from both the Product team and the wider Sequence team has been excellent. Any issues we've encountered were resolved promptly, and our feedback has consistently been welcomed and actioned to enhance both the platform and our experience. ”
“ Prior to using Sequence, we were always spending long hours manually calculating our invoices, which can be prone to errors. Admittedly, we have a fairly specialized pricing set up - minimums, complex usage data, tiered pricing, milestone-based billing. While Chargebee could fit other subscription models, our specific B2B setup introduced challenges it wasn’t designed to address out of the box. Since adopting Sequence, these manual input requirements have been largely reduced, mainly because we can model any pricing scenario in the Sequence billing module. As CTO, I also love that our engineering team doesn't need to get involved in the billing process anymore. ”
“ The acquisition process was so much smoother because everything lived in Sequence. All the billing data was auditable, all the transaction history was there. AppTech could see exactly what they were buying. When you're getting acquired, clean billing infrastructure isn't optional. I'm so glad we integrated when we did. ”
“ Bridge has a complex pricing model with a number of usage-based products that need customization. We were able to onboard onto Sequence in 40 days and start using them to bill customers, saving us a significant amount of time. ”
“ Sequence consolidates 4 tools into one automated process: usage ingestion, billing calculations, payment processing, and sales order forms. ”
“ Sequence makes quoting faster, proposals simpler for the customer to understand and upsells easier to close. But a big value-add for me is on the finance side. Once the contract is signed, the billing schedule is ready and the invoices go out automatically. 1 person alone can manage the entire revenue cycle. ”
“ Sequence reduced our revenue slippage by automating billing for our custom contracts. Our team summarised it well by saying that Sequence is the Ramp for Accounts Receivable, as we now don't need to hire a dedicated person to manage revenue collection. ”
“ At Duffel, we are trying out multiple different sets of pricing strategies at the same time, which has made billing automation a ruddy nightmare in the past... ”
“ Invoicing through Sequence saves our accounting team hours every month. The platform is also extremely intuitive. Everything works just how you think it would, which is more than I can say for much of the SaaS in our techstack. ”
“ We've seen and tested various billing tools and solutions over the years. I've dealt with Chargebee, Subscript and Billingplatform to name three recent examples, and it felt like Sequence was certainly superior from a quality and flexibility perspective compared to those solutions. ”
“ We spent 6 months evaluating the entire billing sphere, and Sequence was the most intuitive quote-to-cash platform for FinTechs that we’ve come across. With more than 100 custom contracts, we were fully live within weeks of providing our data to Sequence ”
“ Moving our billing and pricing to Sequence really helped us bring more automation into our month-end billing runs, saving our team's time and ensuring the accuracy of complex pricing without manual processes. The clean, branded invoices are a nice touch for our customers too! ”
“ The invoicing engine is extremely powerful, we didn’t think any off the shelf tool would be able to model our hierarchical billing relationships in addition to our custom, usage-based pricing. Sequence has delivered big time there. ”