Announcing: Principles of Revenue Management  
Sequence
For B2B scale-ups with hybrid pricing

Automate billing for every custom contract

Sequence is a complete platform for Finance teams to unlock error-free revenue collection at scale.

G2

Month-end invoicing is a mess

Fragmented data, manual follow-ups, and constant errors.

Google drive folder with 3 invoices
Google drive folder with 3 invoices
Google drive folder with 3 invoices
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Eddie Silvano11:28
Is this the right contract for Amara?
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Amara Doe11:28
I need to check again
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The billing engine for modern pricing

Built for custom-contracts with usage based-pricing

Built for the next generation of B2B SaaS companies. Configure overages, minimum fees, usage roll-ups and more.

Uncompromising speed and accuracy

Receivables automation at scale

Create one-time invoices and credit notes, recalculate usage-based invoices in seconds and issue hundreds of invoices at once.

Seamless invoicing for your customers

Send invoices via email, PDF or simply share a link. Customer portal included.

Screenshot of a commercial proposal dashboard by Causal, showing financial metrics, scenario planning, and visual graphs for decision-making

Complete billing runs in minutes

Issue invoices for hundreds of customers with powerful bulk actions.

Screenshot of a commercial proposal dashboard by Causal, showing financial metrics, scenario planning, and visual graphs for decision-making

Collect on time, every time

Unlock dunning automations with intelligent reminder templates. Never miss a payment.

Screenshot of a commercial proposal dashboard by Causal, showing financial metrics, scenario planning, and visual graphs for decision-making
ASC 606 and IFRS 15 compliant

Complex revenue recognition, made simple

Track deferred, recognized, billed and unbilled revenue in a dedicated sub-ledger.

  • Automate journal reports and speed up your month-end
  • Instantly review detailed tables, charts, and journal entries
  • Export journals to your general ledger
The system of record for revenue

Search across all of your contracts

Stop sifting through your CRM or old email chains.Search through contract, pricing and billing data in one place.

Sequence dashboard
Billing schedule
BIL00312
Active
Usage trend
Renewal date
Reminder set for10 Sep 2025
Workflows that drive collaboration

Unite Finance, Sales and Engineering teams

Sequence provides a system of record for teams to manage revenue-related workflows.

Built for modern CFOs

Finance & Accounting

Automate manual billing and stop invoicing errors. Share revenue numbers with confidence.

Seamless sales quoting

Sales & Commercial

Create custom quotes that win customers, all synced with your CRM.

Integrate with Sequence

Engineering & Product

Focus on core product work instead of internal tooling. Delight customers with seamless billing.

Tools your teams will love

Designed for modern CFOs

Sequence gives you a flexible toolkit to scale your revenue infrastructure, without building everything in house.

Exit out of endless tabs

Granular pricing, line item and contract data at your finger tips.

Turn contracts into automated invoicing

Convert signed contracts into automated billing schedules, in one click

Never out of sync

Create field mappings, link objects and sync records with your existing tools.

Reduce days sales outstanding (DSO)

Track accounts receivable and build custom dunning sequences.

Testimonials

Loved by ambitious teams at every stage

Whether you’re introducing new pricing, scaling your revenue operations or consolidating your software stack, Sequence works for you.

The Sequence invoicing engine is extremely powerful, we didn’t think any off the shelf tool would be able to model our hierarchical billing relationships in addition to our custom, usage-based pricing. Sequence has delivered big time there. The team made our implementation extremely smooth and the product has been loved by both our engineering and commercial users.

Keith Raphael avatarKeith RaphaelFounder & COO, Straddle

Invoicing through Sequence saves our accounting team hours every month. The platform is also extremely intuitive. Everything works just how you think it would, and our finance team now have the confidence to say to sales “offer the terms that are needed to win the deal” without being constrained by a limited billing infrastructure.

Richmond HahnProduct Manager, Ready.net

We've seen and tested various billing tools and solutions over the years. I've dealt with Chargebee, Subscript and Billingplatform to name three recent examples, and it felt like Sequence was certainly superior from a quality and flexibility perspective compared to those solutions.

Nabil DarVP Finance, Lean Technology

We spent 6 months evaluating the entire billing sphere, and Sequence was the most intuitive quote-to-cash platform for FinTechs that we’ve come across. With more than 100 custom contracts, we were fully live within weeks of providing our data to Sequence

Pierre-Edouard JumelCFO at Primer

Building a billing engine in house is undifferentiated heavy lifting and should be avoided at all costs. A long time ago we had to build one. It never worked well, cost us millions of dollars, was a thorn in our side for years, and really degraded our ability to evolve our pricing + packaging. I very much regret not moving off it sooner.

Ciaran Lee avatarCiaran LeeCTO at Intercom

Moving our billing and pricing to Sequence really helped us bring more automation into our month-end billing runs, saving our team's time and ensuring the accuracy of complex pricing without manual processes. The clean, branded invoices are a nice touch for our customers too!

Chris MulliganFounder & CEO at Konfir

Bridge has a complex pricing model with a number of usage-based products that need customization. We were able to onboard onto Sequence in 40 days and start using them to bill customers, saving us a significant amount of time.

Max ClussBusiness Operations at Bridge
System of record

Your source of truth for revenue data

One platform to run every revenue workflow, from contract close to revenue recognition.

Feature access
Payments & Reconciliation
Usage tracking
Billing and Invoicing
Revenue recognition
Quotes & order forms
Sales commissioning
Unified Revenue Database
Single source of truth for product, pricing and usage data.
CRM
Data Warehouse
Tax
Accounting & ERP
Designed for modern teams

Consumer grade experience, enterprise level security

Experience unmatched tools that make every task feel like a breeze.

K
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At your command

Search quickly for contracts, invoices and transactions.

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