Riya Grover
Introducing Sequence 2.0
Today, we're launching Sequence 2.0: The first AI-native revenue automation platform built from the ground up for modern finance teams. Sequence 2.0 is a complete revenue suite, including CPQ, Billing and Revenue recognition.
AI agents now handle the repetitive work across quoting, billing, and revenue recognition - so finance teams can focus on what matters.
Finance teams at B2B SaaS companies are caught in an impossible position.
Pricing is getting more complex. Hybrid models combining subscriptions, usage tiers, and custom terms are now the norm. Meanwhile, finance is stuck with manual workflows: chasing contract details, reconciling invoices, validating revenue schedules, and firefighting data entry errors.
The tools don't talk to each other. CPQ lives in one system, billing in another, revenue recognition in spreadsheets. Critical deal terms buried in PDF contracts.
The result: Revenue leakage. Audit headaches. Finance teams spending 60-70% of their time on repetitive tasks instead of strategic work.
Today, we're launching Sequence 2.0: The first AI-native revenue automation platform built from the ground up for modern finance teams. Sequence 2.0 is a complete revenue suite, including CPQ, Billing and Revenue recognition.
What's different
Sequence 2.0 rebuilds quote-to-cash around AI agents that handle repetitive work while keeping finance in control.
Create quotes directly in Sequence or ingest existing contracts. Use Sequence CPQ to create quotes and contracts from scratch - billing schedules are generated automatically when deals close. Or upload signed contracts from any source and let AI extract the terms.
Forward contracts via email. Send signed contracts to your dedicated Sequence inbox. AI automatically processes them and creates billing schedules - no manual upload required.
AI assists with revenue recognition. Journals are automatically generated from billing schedules. Use the AI assistant to get a second pair of eyes before posting to the GL.
AI works within guardrails. Every action is auditable. With Watchtower, teams get a single view of all work completed by AI.
Built for modern pricing complexity
Legacy billing platforms force finance teams to choose between flexibility and control. Sequence 2.0 is different. Because we hold contracts, billing, and revenue recognition in one unified platform, finance teams can handle sophisticated deal structures without sacrificing auditability, or creating manual workarounds.
Sales can experiment with new pricing models. Finance maintains confidence that nothing falls through the cracks.
In just two quarters, we’ve captured an additional 6 figures in revenue by billing based on real-time seat data, and instantly charging for overages.
Finance teams using Sequence 2.0 are shifting from days spent on invoice preparation to hours. The time saved goes toward pricing analysis, deal optimization, and strategic partnership with commercial teams.
How it works
- Connect your systems using Sequence's native connectors.
- Create quotes in Sequence or forward existing contracts: AI parses any contract format and extracts commercial terms.
- Automate billing: Let Sequence automate your billing and invoicing.
- Stay in control: review and approve through unified interfaces.
AI that augments, not replaces
Sequence 2.0 introduces domain-specific AI agents purpose-built for revenue operations. They handle the repetitive, manual work while escalating the cases that require human expertise.
Finance teams aren't removed from the process - they're elevated. Less time on data entry. More time on strategy.
This is what AI-native finance operations look like.
Get started
Sequence 2.0 is available today. Start a 14-day sandbox or request a demo at sequencehq.com/book-a-demo.
Riya Grover
Related articles
How we use Sequence to level up pricing flexibility
Sequence is built to provide pricing flexibility for sales teams while retaining a fully automated billing workflow for finance. Here’s how using Sequence has provided us with a unique competitive advantage when configuring custom deal terms, without breaking our revenue collection workflow downstream.
Enda Cahill
Sequence Collect
Sequence Collect is the AI revenue automation conference for modern finance leaders, taking place September 18th in San Francisco. Designed for CFOs and RevOps leaders from fast-growing B2B scaleups, the event addresses critical questions like "How should we price our AI agents?" and "How far can we scale with 1 finance operator + AI?" Limited spots available at sequencecollect.com.
Riya Grover
Sequence Awarded 18 Badges in the G2 Spring 2025 Report
Sequence has earned 18 badges across a variety of categories in the G2 Spring 2025 Report. Once again, Sequence was recognized as a High Performer and received awards across many categories including “Best Support” and “Easiest to Do Business with.” We’re honored to have upheld our 4.8/5 average rating while maintaining the trust and support of our incredible customers.
Lindsey Sipplen