Riya Grover
Announcing HubSpot CPQ
Today we're launching HubSpot CPQ, a deeply embedded sync between Sequence and HubSpot deal / customer objects to solve a fundamental problem for revenue teams: keeping HubSpot as the source of truth for pricing while using Sequence for quote to cash. Sales teams want to prepare quotes in Sequence while maintaining all deal context and pricing visibility in HubSpot. Without proper synchronization between your CRM and CPQ module, pricing data lives in silos, deal records become incomplete which then upset pipeline management and deal forecasting for sales, automations and renewal opportunities for CS, and reporting workflows for RevOps and Finance.
What we built
Our HubSpot integration provides a bidirectional data sync that can be adjusted to your HubSpot configuration. Users can now import customer records from any HubSpot deal stage and instantly launch quotes in Sequence. When you publish a quote, all required product pricing data flows back to the desired HubSpot fields automatically.
The integration maintains HubSpot as your pricing source of truth while giving sales teams the quoting flexibility they need in Sequence.
The workflow unlock
Three specific capabilities become possible:
Import customers for quote generation at custom deal stages: Sales teams can import customers from user-defined stage deals and begin preparing quotes in Sequence immediately.
Complete pricing visibility in HubSpot: Published quotes sync back to HubSpot with full pricing details, giving all HubSpot users complete visibility on Sequence pricing history without switching between tools.
Flexible data workflows according to your HubSpot setup: Our solutions engineering team can configure custom field mappings and synchronization rules that match your required data workflow between Sequence <> HubSpot (Deals and/or Company objects).
Why this matters
Revenue teams need complete, unified data across their quote to revenue stack. HubSpot is designed for deal management and pipeline visibility, while Sequence excels at flexible, lightning fast quote to cash workflows for modern B2B teams. This integration ensures there are no tradeoffs for GTM teams leveraging Sequence to power highly aesthetic, flexible order forms which are ‘rep-first’ in design.
Getting started
The integration is available in beta for all Sequence customers. Our solutions engineering team provides hands-on configuration support for custom data workflows and field mappings. Ping us if you’re keen to try it out!
Riya Grover
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