How Raspberry AI Scaled Quote-to-Cash and Billing

Overview

Raspberry AI provides AI-powered design tools for fashion and retail brands to accelerate product development from sketch through photoshoot. As the company scaled to hundreds of B2B customers, its Finance team recognized an opportunity to mature billing operations. Rather than expand the Finance team, they chose to consolidate the entire billing and quote-to-cash process with Sequence, going live in just 3 weeks.

The Challenge

1. Manual Google Docs invoicing disconnected from ERP and CRM
2. Non-standard quote formats tracked across too many systems including Hubspot, Docusign, and Stripe
3. Stripe instance with duplicate products
4. Solo finance leader needed to scale billing without adding headcount

"As we grew past 100 B2B customers, it was clear we'd outgrown our seed-stage billing setup. Invoicing was manual, payment tracking was spread across multiple systems, and reconciliation took more time than it should. We needed a revenue system that could keep up with how fast the business was moving. We went through an evaluation and decided Sequence was the best option"
Walker Jordan, Finance Lead @ Raspberry AI

The Solution

Streamlined Quoting with HubSpot and QuickBooks Integration

Raspberry replaced manual Google Docs with Sequence's quoting (CPQ) tool. Sales reps create custom quotes from templates that pull customer data directly from HubSpot. When quotes are signed, they convert to billing schedules that generate invoices automatically and sync to QuickBooks for reconciliation. Finance reviews quotes before they go to customers but the day-to-day invoicing runs itself. This cut monthly billing reconciliation time by over 10 hours, freeing the team to focus on strategic finance work.

100+ Customer Migration in Under Three Weeks

Sequence's onboarding team migrated every existing B2B customer subscription in 3 weeks. The prior Stripe setup had accumulated redundant product entries over time, which Sequence consolidated into a clean product catalog. Customers experienced no disruption because Sequence preserved their Stripe payment methods and continued using Stripe as the payment gateway.

Clean Data Powering Daily Revenue Dashboards

Because Sequence structures every quote, invoice, and payment in a consistent data model, the Finance team pipes billing data directly into Equals for daily revenue tracking dashboards. Line-item detail, contract dates, and payment status flow automatically from Sequence, eliminating manual spreadsheet work that previously sat between billing and reporting. The result is a real-time view of revenue that the team reviews daily.